Richboro, PA 18954
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Roberta Hess is founder and CEO of Princeton Marketing, a strategic marketing consulting
firm focusing on financial services. She also serves as a Board Advisor and Head of
Client Success & Marketing for Consumer51, a digital marketing agency.
Previously, she held senior marketing leadership roles at Ascensus, Prudential, MetLife,
Travelers Life & Annuity, and Merrill. As a champion for retirement security, she leads
the SPARK Institute’s Public Relations Committee. Roberta is also an advocate for
women in the retirement industry and served as Northeast Regional Leader, Founder
and Co-Chair of the Philadelphia chapter of WE Inspire. Promote. Network. (WIPN) and
currently serves on their Board.
She is a graduate of the University of Maryland School of Business and studied Digital
Marketing with Columbia University.